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Enhancing Operational Efficiency for London Lash through Strategic Integrations

London Lash, an award-winning brand in the eyelash extensions industry, has established itself as a pioneer in developing products exclusively designed and tested by lash artists. As the company sought to further enhance its operational efficiencies and scale its business, the need for a more robust integration solution became evident, that’s where we came in.

Project Overview

The challenge presented to Knotted Commerce involved migrating London Lash from their previous iPaaS solution to a more sophisticated and scalable platform. The primary objective was to integrate 14 Shopify Plus sites into NetSuite, leveraging the capabilities of the Patchworks iPaaS. This migration was critical for streamlining sales orders, inventory, fulfilment, refund, and customer data processes.

“From day 1 of scoping, Knotted Commerce demonstrated a refreshingly high level of engagement and understanding of the task at hand. Within a couple of calls, we had a fully fleshed out proposal and timeline to complete the project within by the required deadline.”

Matt Smith

Operations Manager, London Lash Pro

The Challenges

London Lash needed to be live within 3 months so we knew we had to move swiftly to scope the project, develop a detailed proposal, migrate and build the integrations. We identified early on the potential need of customisation due to NetSuite being one of the key solutions involved. Thankfully our integrations team has a wealth of knowledge with NetSuite ERP and have delivered multiple projects integrating the solution.

Matt Smith, Operations Manager at London Lash Pro commented “We knew there would be significant customisation and development required during the project due to the highly customisable nature of NetSuite, which the Knotted Commerce team took in their stride. The project was ultimately delivered ahead of schedule.”


Shopify Plus Integration
NetSuite Integration

The Results

The migration project was not only completed ahead of schedule but also set a new benchmark for operational efficiency within London Lash. The integration facilitated by the Patchworks platform has provided London Lash with the much-needed flexibility and scalability, vital for a fast-growing SME. Post go-live, London Lash has already seen improvements in several key operational areas.

“We have already seen efficiency improvements in outbound pick and pack, inventory management and customer service through more streamlined processes” said Matt Smith, Operations Manager at London Lash Pro.


    The successful launch of London Lash highlights our commitment to delivering powerful integration solutions that drive efficiency, scalability, and growth. The Knotted Commerce team looks forward to continuing its partnership with London Lash, supporting them in their journey towards operational excellence and expansion.

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