Is Your Fashion Brand Optimising Shipping on TikTok Shop?

By
Harry Bray
February 24, 2025
4 minutes
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TikTok Shop is a game-changer for fashion brands! If you’re looking to engage with trend-driven shoppers, it’s a no-brainer. However, winning their interest is just the first step — delivering orders efficiently and keeping customers informed are essential for building loyalty.

So, how can you meet and exceed customer expectations on TikTok Shop?

TikTok Shop offers standard shipping options, but these often rely on manual label printing and order management methods. Thankfully, merchants can work with automated solutions to optimise their shipping processes, improve courier rates, speed up delivery times, and provide outstanding customer service. 

Here’s Shiptheory’s Starter for 5:

1. Work with Reliable Shipping Partners

Speed and accuracy are essential for TikTok Shop customers, who will expect next-day or tracked delivery. Connecting with the right couriers ensures your orders arrive on time, helping you maintain a positive reputation. Platforms like Shiptheory can simplify this by integrating TikTok Shop with trusted shipping services across the UK and beyond.

2. Automate Your Fulfilment Workflow

Manual order processing slows down operations and introduces errors. Automation helps you process orders faster, generate shipping labels, and keep customers updated with tracking information. Integrating TikTok Shop with fulfilment platforms allows merchants to seamlessly automate these processes, ensuring a faster and more efficient operation.

3. Set Clear Delivery Expectations

Transparency is key. Clearly communicate delivery timeframes during checkout and brand/tailor tracking updates. This increases customer confidence and cuts down on queries about order status. With tracking tools available through various shipping solutions, keeping customers informed has never been easier.

4. Plan Ahead for Seasonal Trends and Demand Spikes

Fashion trends on TikTok can spark sudden surges in orders. Be prepared by reviewing your shipping processes in advance, negotiating carrier rates, and ensuring your warehouse can handle increased order volumes. Automating order routing and courier selection can help you stay on top of demand without compromising on speed.

5. Simplify the Returns Process

Returns are a part of fashion retail — but how you handle them can make or break customer loyalty. Offering a seamless and branded returns experience reassures customers and builds confidence in your brand. Shiptheory’s branded returns portal allows fashion brands to provide a professional, self-serve solution for generating return labels, keeping the process simple and efficient for you and your customers.

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Harry Bray
Marketing Manager @ Knotted Commerce